P&B Media helps brands engage and activate audience worldwide through top influencers, such as bloggers, Instagrammers, YouTubers and social media influencers. Using our unique expertise, we develop and execute creative influencer marketing strategies to amplify your brand story at scale and reach billions of people.
Full Service Agency
We develop and manage your influencer marketing campaigns from A to Z: from unique strategy to successful execution.
What Is Influencer Marketing With Social Media Influencers?
An influencer is an individual with a large social reach that has the power to “influence” the decisions their audience makes. Because they’ve built an engaged audience that follows them across top social media channels, influencers can become powerful brand advocates as they promote brands and make a product or service relevant to their audience. In a world where an influencer’s recommendations, suggestions, likes, and follows can affect real-world decisions about what brands customers care about, influencers now wield power similar if notmuch greater thanmost celebrities.
Collectively, social media influencers are referred to as social media stars, brand influencers, digital influencers, and terms like YouTubers, Instagrammers, Viners, Snapchatters, vloggers, and bloggers, are used when describing platform-specific influencers.
The Benefits Of Working With Influencers
Influencers make it easy for marketers to connect with their consumers in an authentic way by reaching out to large social followings that already respect and value the influencer’s opinion. By tracking the reach, impressions, click-through rates, engagement and ROI metrics of their influencer marketing campaigns, brands can also use influencer marketing to better understand who their customers’ needs and priorities. Campaign metrics and Key Performance Indicators (KPIs) vary based on each brand’s campaign expectations and goals, but a well-crafted influencer marketing campaign typically exceeds returns compared to traditional advertising strategies.
We work with our hand-picked influencers to produce authentic and original stories about brands in a way that’s natural to your audience. We then put that original content where it can be discovered and amplify it.
By focusing on quality content creation and syndication, we get the best possible results from your social media marketing.
With us, you get turnkey social media programs that deliver guaranteed audience reach through the promotion of high quality, authentic, shareable branded content. And your brand gets a license to use that content…forever.
Content Marketing Process
We can plan, create, and implement content that truly speaks to your prospective clients.
Through research and competitive analysis we work to form a deep understanding of your goals as a brand in order to develop a content marketing strategy and determine exactly which content marketing initiatives will communicate effectively with your audience.
High-quality and sharable media is essential to successful content marketing. Marketing strategists and content writing experts collaborate throughout the content development process to ensure there is unique content catered for each specific marketing channel to meet the overall goals of your business.
Whether it is the launch of a redesigned website, out-of-home advertising initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience.
Our cohesive content creation strategies incorporate content that can be distributed and supported across multiple channels in order to raise brand awareness, and create a unified voice behind your business.
P&B Media has a global network
Across segments such as:
Including those with niche interests and one-of-a-kind passions.